Data is not valuable - insights are

Often people say that DATA IS VALUABLE! YOU NEED MORE DATA! But data has no value. In fact, it is costly requiring many resources to collect and store it. Then what’s the point?

The insights.

The insights from the data are what provide the value. Going even further, it’s the actions taking from the insights that provide real value.

So storing your data isn’t enough. You need to generate insights, AND present them in a compelling way that causes action.